A Beginner’s Guide to Google Keyword Planner: How to Use It for Online Selling & SEO
What is a Keyword?
A keyword is a specific word or phrase that people type into search engines like Google when looking for information, products, or services. For example, if someone in Dubai is searching for a lunchbox for their child, they might type “best school tiffin for kids” or “buy kids lunchbox in Dubai”—these are keywords. Businesses and content creators use keyword research to understand what their target audience is searching for and optimize their websites or ads accordingly.
Google Keyword Planner is a free tool by Google Ads that helps businesses and content creators find the right keywords for their marketing campaigns and SEO strategies. Whether you’re selling products online or writing SEO-optimized articles, this tool provides valuable insights into search trends, competition, and audience behavior.
Table of Contents
How to Use Google Keyword Planner (Step-by-Step Guide)
Step 1: Access Google Keyword Planner
- Go to Google Ads and sign in with your Google account.
- Click on “Tools and Settings” in the top menu.
- Under “Planning”, select “Keyword Planner”.
Note: Google Ads can seem complex for beginners, especially if your goal is only to use the Google Keyword Planner and not to create an ad campaign. If you like, you can go to lower section of this article (highlighted in Blue color) and get simplified guidance.
Step 2: Choose Your Research Method
Google Keyword Planner offers two main options:
✅ Discover New Keywords – Enter a product, service, or topic to find related keywords.
✅ Get Search Volume and Forecasts – Check search frequency, competition, and bidding costs.
Step 3: Enter Your Business Keywords
For example, if you’re selling kids’ school tiffins in Dubai, you can enter:
- “school lunch box”
- “kids tiffin box”
- “best lunchbox for school”
Google will suggest related keywords, showing how many people search for them monthly and how competitive they are.
Step 4: Filter and Analyze Data
To refine your search:
- Location Filter – Set to Dubai to focus on local search trends.
- Demographics – Check whether boys’ or girls’ tiffins have higher demand.
- Age Group Insights – See what ages parents are searching for lunch boxes for.
Step 5: Identify High-Value Keywords
Look for keywords with high search volume and low-to-medium competition to optimize your website or ad campaigns.
How Google Keyword Planner Helps Your Business
1. Choosing the Best Areas to Place Ads
By filtering search data by city or neighborhood, you can find which areas in Dubai have the highest demand for school tiffins, ensuring your ads reach the right audience.
2. Understanding Search Trends for Your Product
Find out:
✅ Which keywords are used most—“school tiffin Dubai” vs. “lunch box for kids”
✅ Whether girls’ or boys’ tiffins are searched more
✅ What features parents look for in lunchboxes (e.g., leak-proof, eco-friendly, insulated)
3. Determining Ideal Product Age Range
By analyzing age-related searches, you can decide whether to source tiffins for toddlers, primary school kids, or teenagers.
4. Creating SEO-Optimized Content
For writing blog articles, Google Keyword Planner helps you identify high-ranking keywords to improve search visibility, such as:
✅ “Best lunchbox for school kids in Dubai”
✅ “How to choose a healthy school tiffin box”
✅ “Affordable kids’ tiffins in UAE”
5. Planning Seasonal Marketing Strategies
Search trends reveal when demand is highest—for example, before back-to-school season in September.
Final Thoughts
Google Keyword Planner is an essential tool for anyone selling online or writing SEO-optimized content. By using it strategically, you can:
✅ Target the right audience in Dubai
✅ Choose the best-performing keywords
✅ Optimize ads and website content
✅ Boost sales and visibility
If you’re planning to sell kids’ school tiffins in Dubai, this tool will guide you in making data-driven decisions, ensuring higher conversions and better business growth.
How to Access and Use Google Keyword Planner Without Getting Overwhelmed by Google Ads Page
Google Ads can seem complex for beginners, especially if your goal is only to use the Google Keyword Planner and not to create an ad campaign. Below is a simple step-by-step guide to help you navigate directly to the keyword tool.
Step 1: Sign In to Google Ads
- Go to Google Ads.
- Click “Sign in” and enter your Google account details.
If You’re a First-Time User:
- Google might force you to create a campaign before you can proceed.
- Instead of following the campaign setup, look for a “Switch to Expert Mode” option (usually at the bottom of the page).
- Once in Expert Mode, select “Create an account without a campaign” and confirm your settings.
Step 2: Access Google Keyword Planner
Once you’re on the Google Ads dashboard:
- Click on the “Tools and Settings” icon at the top of the page.
- Under the “Planning” section, select “Keyword Planner”.
Step 3: Choose the Right Option in Keyword Planner
After opening Keyword Planner, you’ll see two options:
✅ Discover New Keywords – Helps you find keyword ideas based on a product, service, or topic.
✅ Get Search Volume and Forecasts – Provides data on how many people search for a keyword and the level of competition.
For research purposes, choose “Discover New Keywords.”
Step 4: Enter Keywords and Analyze Data
- Type in your product/service-related keywords (e.g., “kids school tiffin Dubai”).
- Set the location filter to “Dubai” to see local search trends.
- Click “Get Results” to view keyword suggestions, search volume, competition, and cost-per-click (CPC) data.
Final Tips for Using Google Keyword Planner Efficiently
- Ignore the Ads Section – You do not need to create an ad campaign to use the tool.
- Use Filters – Adjust by location, language, and date to refine results.
- Export Data – Download keyword lists for deeper analysis.
- Explore Trends – Identify seasonal spikes in searches to time your sales and promotions.
By following these steps, you can effectively use Google Keyword Planner without getting distracted by ad-related features