Introduction to Google Ads for Your Biryani Shop in Sharjah
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Google Ads is a powerful advertising tool that can help you bring more customers to your biryani shop in Sharjah. By using Pay-Per-Click (PPC) advertising, you can target people who are searching for delicious biryani online. This article is on How To Increase Sales for Your Biryani Shop Using Google Ads but you can learn this concept and apply to any kind of business. The goal is to get more people to click on your ad, visit your website, and place an order for your biryani. Let’s walk through the basics of Google Ads and show you how to improve your sales using this platform. Check out this article on Pay-Per-Click
What is Google Ads?
Google Ads is an online advertising platform where you pay Google each time someone clicks on your ad. It’s a “Pay-Per-Click” (PPC) model. This means that you only pay when someone clicks on your ad, not when they simply see it.
For example, if you set up an ad campaign for your biryani shop and pay 1 AED per click, you only pay when someone clicks on your ad and visits your website. The goal is to get those visitors to place an order.
Practical Example: How Google Ads Can Benefit Your Biryani Shop
Now let’s look at how Google Ads can work for your business with a practical example. Imagine you want to spend 100 AED on Google Ads to bring more customers to your biryani shop website or physical location.
Let’s say you’re paying 1 AED for each click. Here’s how things could play out:
- You spend 100 AED on ads.
- 100 people click on your ad and visit your website.
- Not everyone will buy your biryani. Let’s assume that out of those 100 people, only 20% (20 people) make a purchase.
- You make a 5 AED profit from each order.
Calculating the Profit:
- Cost per Click (CPC): You pay 1 AED for each click, so 100 clicks will cost you 100 AED.
- Number of Sales: 20% of 100 clicks = 20 sales.
- Profit from Sales: If you make 5 AED from each sale, your total profit will be:
- 20 sales × 5 AED profit per sale = 100 AED profit.
So, after spending 100 AED on Google Ads, you earned 100 AED in profit from the sales made through the clicks! That means you broke even (no loss or gain).
Let’s assume different scenarios where your profit is higher than 5 AED. Your goal is to understand how much profit you will make based on different profit margins and conversion rates.
Here’s a breakdown:
| Scenario | Profit per Order | Conversion Rate (Percentage of visitors who purchase) | Total Sales | Total Profit |
|---|---|---|---|---|
| Scenario 1 | 5 AED | 20% (20 out of 100 visitors buy) | 20 sales | 100 AED |
| Scenario 2 | 7 AED | 20% (20 out of 100 visitors buy) | 20 sales | 140 AED |
| Scenario 3 | 8 AED | 20% (20 out of 100 visitors buy) | 20 sales | 160 AED |
| Scenario 4 | 5 AED | 30% (30 out of 100 visitors buy) | 30 sales | 150 AED |
| Scenario 5 | 7 AED | 30% (30 out of 100 visitors buy) | 30 sales | 210 AED |
| Scenario 6 | 8 AED | 30% (30 out of 100 visitors buy) | 30 sales | 240 AED |
As you can see, your total profit increases as you:
- Increase your profit per sale.
- Increase your conversion rate (the percentage of visitors who actually buy).
How Can You Improve Your Conversion Rate?
Increasing your conversion rate means getting more visitors to make a purchase once they land on your website. Here are a few tips to improve your conversion rate:
- Offer Special Deals: Consider offering a discount or a special offer (e.g., “Buy 1 get 1 free”) for customers who click on your ad and visit your website.
- Optimize Your Website: Make sure your website is easy to navigate, loads quickly, and clearly displays your menu and prices.
- Use High-Quality Images: Show attractive photos of your biryani to encourage people to order.
- Clear Call-to-Action: Use a clear and prominent call-to-action (e.g., “Order Now”) on your website to guide customers toward placing an order.
- Retargeting: If someone visits your website but doesn’t buy, you can show them ads again to remind them of your biryani and encourage them to return.
Keep Them Coming Back: 29 Proven Strategies for Customer Retention – Exceediance
What is a Better Bid?
A better bid means adjusting the amount you’re willing to pay for each click. The goal is to pay enough so that your ad shows up in a good position, but not so much that you waste money.
For example:
- If you bid too low, your ad might not show up in front of enough people, and you won’t get many clicks.
- If you bid too high, you could spend too much money per click, cutting into your profit.
It’s important to find the right balance. Using the Keyword Planner tool can help you understand how much to bid based on your goals.
Google Ads Platform Overview
What Are Keywords?
Keywords are the words or phrases that people type into Google when they’re searching for something. In Google Ads, you choose keywords related to your business so that your ad shows up when someone searches for those terms.
For example, if a potential customer searches for “best biryani in Sharjah,” your ad could appear, because you’ve chosen “biryani” and “Sharjah” as keywords.
What is Keyword Planner?
The Keyword Planner is a tool in Google Ads that helps you find the best keywords for your business. It shows you which words people are searching for most often, how much those keywords cost, and how competitive they are. This tool can help you pick the right keywords that will give you the best chance of attracting customers. Check out our detailed guide A Beginner’s Guide to Google Keyword Planner – Exceediance
What Are Campaigns?
A campaign is the setup for your Google Ads. It’s where you decide your ad goals, budget, location, and other settings. For your biryani shop, you might create a campaign that targets people in Sharjah looking for takeout biryani. You can have multiple campaigns based on different objectives (like promoting special offers or delivery services).
What Are Goals?
In Google Ads, your goal is what you want to achieve with your ads. The goal for your biryani shop could be to get more people to click on your ad and place an order on your website. Setting a clear goal helps you measure how well your ads are performing.
What Are Tools?
Tools in Google Ads help you manage and optimize your campaigns. The Keyword Planner, for example, is a tool that helps you choose the best keywords. There are also other tools that show how your ads are performing, what your cost per click is, and whether you’re meeting your goals.
What is Billing?
The Billing section in Google Ads is where you manage your payments. You decide how you will pay Google for the clicks on your ads. You can pay using a credit card, debit card, or bank transfer. Google charges you based on how much you bid per click.
What is Admin?
The Admin section allows you to manage your Google Ads account settings. You can update billing information, add new users, or change your preferences here.
Conclusion
Google Ads is a great way to bring more customers to your biryani shop in Sharjah. By paying for clicks, you can drive targeted traffic to your website and increase sales. To make the most out of your budget, focus on choosing the right keywords, setting a reasonable bid, and improving your conversion rate.
By following these tips and adjusting your campaigns, you can turn your Google Ads spend into real profit and grow your business. If you want to maximize your return on investment, consider experimenting with different bidding strategies and focusing on improving your website’s user experience to convert more visitors into customers.